Privacy Policy

Your privacy matters to us. Learn how we collect, use, and protect your information while you explore the world of craft beer.

Last updated: May 2025

Our Commitment to Your Privacy

At Hops, we believe that privacy is a fundamental right. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform to discover craft breweries and beers.

We are committed to transparency about our data practices and giving you control over your personal information. By using Hops, you agree to the collection and use of information in accordance with this policy.

What Information We Collect

We collect information that helps us provide you with a personalized craft beer discovery experience

Account Information

Name, email address, profile picture, and account preferences when you create an account with us.

Usage Information

How you interact with our platform, including beer reviews, brewery visits, and browsing patterns.

Location Data

General location information to help you discover nearby breweries and relevant content (with your permission).

Device Information

Technical information about your device, browser, and network connection for security and optimization.

How We Use Your Information

We use your information to provide, maintain, and improve our services while respecting your privacy preferences.

Service Provision

To create and maintain your account, process your reviews and ratings, and provide personalized brewery and beer recommendations.

Communication

To send you service updates, respond to your inquiries, and share relevant craft beer content (with your consent for marketing communications).

Platform Improvement

To analyze usage patterns, fix bugs, develop new features, and enhance the overall user experience on our platform.

Data Sharing Policy

We never sell your personal data. Your information is shared only in limited circumstances:

  • With brewery partners when you interact with their content (with your consent)
  • With service providers who help us operate our platform (under strict agreements)
  • When required by law or to protect our users' safety
  • In anonymized, aggregated form for analytics and research

How We Protect Your Data

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

Data Encryption

All data is encrypted in transit and at rest using industry-standard encryption protocols.

Access Controls

Strict access controls ensure only authorized personnel can access user data when necessary.

Regular Audits

We conduct regular security audits and vulnerability assessments to maintain data protection.

Secure Infrastructure

Our platform is built on secure, SOC 2 compliant infrastructure with continuous monitoring.

Your Rights & Control

You have control over your personal information. Here are the rights available to you:

  • Access and review the personal information we have about you
  • Request corrections to inaccurate or incomplete information
  • Delete your account and associated personal data
  • Export your data in a portable format
  • Opt out of marketing communications
  • Control location data sharing preferences
  • Request information about data sharing with third parties

Exercise Your Rights

To exercise any of these rights or if you have questions about our privacy practices, contact our privacy team:

Email: privacy@hopsbrews.com

Response Time: We respond to privacy requests within 30 days

Verification: We may need to verify your identity for security purposes

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience and understand how you use our platform

Essential Cookies

Required for basic functionality, account authentication, and security.

Performance Cookies

Help us understand how you use our platform to improve performance and features.

Marketing Cookies

Used to personalize content and ads (only with your explicit consent).

You can control cookie preferences through your browser settings or our cookie preferences center. Note that disabling certain cookies may affect platform functionality.

Legal Compliance

International Users

GDPR Compliance: For users in the European Union, we comply with the General Data Protection Regulation (GDPR).

CCPA Compliance: For California residents, we comply with the California Consumer Privacy Act (CCPA).

PIPEDA Compliance: For Canadian users, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA).

Data Retention

We retain your personal information only as long as necessary to provide our services and comply with legal obligations.

Account information is retained until you delete your account. Usage data is typically retained for up to 2 years for analytics purposes.

Upon account deletion, we will remove or anonymize your personal data within 30 days, except where retention is required by law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For significant changes, we may also send you an email notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Questions About Your Privacy?

Our privacy team is here to help. Contact us with any questions or concerns about how we handle your data.