About Hops
Making craft beer discovery as smooth as a perfect pour
Our Mission
Hops is on a mission to make craft beer discovery as smooth as a perfect pour, connecting beer lovers with breweries through a seamless digital experience. We're here to turn every sip into a story, every brewery into a destination, and every beer lover into a true connoisseur.
Our Vision
Our vision is to be the ultimate digital hub for craft beer, uniting breweries and beer lovers through innovation, community, and a shared passion for craft culture.
What We Do
Hops is the ultimate platform that connects craft beer enthusiasts with local microbreweries through a sophisticated yet approachable mobile and web application.
Community First
We believe in building authentic connections between craft beer enthusiasts and the breweries that create the beers they love.
Quality & Authenticity
Supporting local, artisanal brewing and helping beer lovers discover unique, high-quality craft experiences.
Innovation
Transforming how people discover and engage with craft beer through technology and digital innovation.
Local Focus
Starting with the Okanagan region and expanding to connect craft beer communities worldwide.
Meet Our Team
A few friends with a passion for beer and business, building a platform to transform the craft beer community
Mitchel Hussack
Co-Founder & Head Developer
Education
Bachelor's Degree in Computer Science - UBC Okanagan
Role
Utilizing expertise in software development and digital solutions to bring our ideas to life. Responsible for designing, developing, and optimizing the Hops website and mobile application, ensuring a seamless and engaging experience for users.
Noah Thiessen
Co-Founder & Head of Business Operations
Education
Bachelor's Degree in Business Administration - Okanagan College, Minor in International Business & Marketing - EDHEC Business School, Nice France
Role
Overseeing the company's strategic growth, partnerships with breweries, and daily business functions. Focuses on expanding Hops' market presence, forging relationships with breweries, and ensuring the platform remains an essential tool for the craft beer community.
Hannah McCaffrey
Head of Marketing
Education
Bachelor's Degree in Business Administration - Okanagan College, Minor in International Business & Marketing - EDHEC Business School, Nice France
Role
Leading the brand's promotional strategies, digital campaigns, and customer engagement efforts. Brings deep understanding of consumer behavior and brand positioning, helping Hops connect with craft beer enthusiasts and breweries through storytelling and community-building.
Morgan Ewen
Head of Content Creation
Education
Bachelor's Degree in Media Studies - UBC Okanagan
Role
Creating engaging content for Hops' social media platforms, ensuring a strong online presence and fostering a vibrant community of craft beer enthusiasts.
The
Team
United by our passion for craft beer and building something extraordinary together
Building the Future of Craft Beer
From Kelowna to the world, one brewery at a time
How It All Began
Our story begins at Cactus Club Café, where Mitch and Noah first met as expeditors before becoming servers. Noah's outgoing personality quickly drew Mitch in, and one day Noah invited him out to Craft Beer Market for wings – and as they say, they never looked back.
Over 3.5 years working together at Cactus, their friendship deepened, culminating in an unforgettable 2-month adventure through Europe in the summer of 2023. It was during this trip that everything changed.
Mitch had been nurturing an idea since 2022, watching Kelowna's beer industry grow exponentially while feeling frustrated by the lack of a great way to discover breweries and their unique offerings. One evening in Europe, he brought up his vision for Hops to Noah – a platform to bring beer lovers and breweries together in one place.
Noah loved the idea immediately. When Mitch asked if he wanted to be business partners and go all in together, the answer was a resounding yes. Even the name "Hops" came from that European adventure – suggested by Mitch's dad, Brad, and instantly beloved by both founders.
Building Something Amazing
Since starting production in mid-2024, Hops has been in development for almost a year. Mitch and Noah have worked relentlessly, driven by their shared vision of creating something truly special for the craft beer community.
The Okanagan region is home to the third most breweries in the province, with over 21 breweries throughout the surrounding areas. Yet many beer lovers struggle to discover these hidden gems, and breweries need better ways to connect with their ideal customers.
That's where Hops comes in – we're not just another marketplace, we're building a community that celebrates craft beer culture while providing breweries with the tools they need to thrive in an increasingly competitive market.
We can't wait for users and breweries alike to experience and love what we've built. This is just the beginning of our journey to transform how people discover and connect with craft beer.
Ready to Join Our Community?
Whether you're a craft beer enthusiast or a brewery looking to connect with your community, we'd love to have you on this journey.